Amber Beverage Group has made Spirit France the distributor of its fill portfolio in France.

Spirit France, leading producer of Calvados with the brands Père Magloire, Boulard and Lecompte, has announced the acquisition of a majority stake in Armagnac brand: Janneau.

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Ben Branson

Ben Branson: Why non-alcoholic pricing is right

The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.

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